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Google Adwords Training

What Is SEM/PPC?

PPC or Pay Per Click is a model of internet marketing in which advertisers pay a fee to the publisher  each time one of their ads is clicked. In other words, it is a way of “buying” traffic and visits on your website rather than “earning” it via organic means.

PPC also known as Cost per click is used to drive more traffic to your website and in turn generate more leads. Search Engine Marketing is one of the most popular forms of PPC.


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Course Outline

  • Google Adwords Training course introduces you to basic concepts of SEM and PPC, techniques for setting up an AdWords account and differentiating between organic and inorganic searches.
  • Learn how to create campaigns on Google AdWords, Bing, Yahoo
  • Keyword research and paid keywords
  • Writing compelling Ad Copies
  • Tracking and monitoring ROI of online marketing
  • Strategy to allocate funds to various online advertising platforms
  • How to create a landing page for an ad
  • Manage impressions, track the cost per click, maintain the quality of the score and destination of the URL.
  • Sitelinks
  • Bidding techniques
  • Analysing competitors

Our entire Google Adwords training course is an outcome of rigorous research, analysis and an industry experience of over 13 years. Our classes come with the most genuine & quality information, techniques, methods, tools and tactics to become a PPC expert.

Best Google Adwords/PPC Training Institute

Who Can Apply?

Professionals, Students, Business owners and Marketing Professionals who are looking for a career in online sales and marketing field will get the maximum benefit from our Google Adwords Training. Our training course has been designed keeping a track of all the latest developments in internet marketing campaigns.

Why DigiBanyan?

Learn from industry experts
Interactive and practical sessions
Flexible batch timings
Training on live projects
100% placement assistance
Online, Onsite and Classroom sessions available